Blog SEO / SEM

SEO, e-commerce and internet marketing
Blog SEO / SEM
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Long tail keywords and lead generation: What's the connection?

Long tail keywords and lead generation: What's the connection?

Keywords are the basis of optimization, positioning and online marketing. So how to use long tail keywords to gain customer favor in a natural way?
What are Pay Per Click ads and how do they work?

What are Pay Per Click ads and how do they work?

Marketing in the 21st century has developed communication tools that could not have been previously dreamed of. How to use Pay Per Click advertising to get leads and profit?
Search intention: What is it and how can it help you generate leads?

Search intention: What is it and how can it help you generate leads?

Getting leads is the biggest goal of e-commerce websites. However, it is not an easy task and you should prepare for it. It's best to start with the basics - users search intent.
An image optimization audit that gets results

An image optimization audit that gets results

The world is ruled by images, no matter if we are talking about online or offline. So how to properly optimize them? What does a good image consist of?
JavaScript checklist: The key to a successful technical SEO audit

JavaScript checklist: The key to a successful technical SEO audit

The technical structure of the page and the way it is written have a significant impact on its visibility in the SERP. JavaScript is one of the most popular solutions, but is it perfect?
How to use robots.txt to improve your website's SEO

How to use robots.txt to improve your website's SEO

How to manage your website and communicate with Google at the same time? What is robots.txt file and how to use it in website optimization?
Can your technical SEO practices keep up with Google's indexing process?

Can your technical SEO practices keep up with Google's indexing process?

Even the best optimization and positioning strategy will not help if the page is not indexed. What does this process look like and what methods can you support it with?
The do's and don'ts of improving website traffic

The do's and don'ts of improving website traffic

Website traffic is the basis of online existence and high ranking position. The greater the traffic, the better the visibility. What is worth knowing about it, how to check and improve it?
The importance of content length

The importance of content length

Long or short? That is the question. Every author of the text on the web struggles with it. So how do you write to establish a thread of understanding with Google and your audience?
How to use rich snippets to improve your website's ranking

How to use rich snippets to improve your website's ranking

Google offers numerous solutions to improve the visibility of the page in the SERP, but many people forget about them. What are rich snippets and how to use them in your strategy? Be like a bird of paradise and stand out.
How to recognize a bad SEO agency

How to recognize a bad SEO agency

Working with an SEO agency may seem like a dream come true. However, sometimes it turns into a waking nightmare. When to run away from scammers?
How to cooperate with an SEO agency for the best investment in your business's future

How to cooperate with an SEO agency for the best investment in your business's future

To hire or not to hire? That is the question. Does every website need SEO optimization? In what cases to use the help of experts? SEO is not black magic, but a difficult art!
Types of online customers you'll encounter in e-commerce

Types of online customers you'll encounter in e-commerce

Models of contemporary online communication with clients. How to improve an e-commerce website? An SEO agency will take care of any problems, but you should know what you need.
Tips to optimize your local website for greater visibility

Tips to optimize your local website for greater visibility

Local SEO is a more synthetic version of optimization that targets specific audiences and their location. What should the local provider's website look like?
Tips to boost your local SEO and build a community

Tips to boost your local SEO and build a community

Think globally and act locally with a good link building strategy. How local SEO strategies should plan their image on the web? Something different for everyone!
The key to local SEO success: Finding the right keywords

The key to local SEO success: Finding the right keywords

Keywords are the mantra of optimization and positioning. It does not matter if we are talking about international or local strategies. What are keywords? How to find them by running a local business?
Get ahead of the competition with these local SEO tips

Get ahead of the competition with these local SEO tips

Ranking factors are a great secret of Google and a nuisance for SEO specialists. How are local businesses supposed to fit in all this? How to improve your local SEO strategy to gain search engine favor?
Social media and link building: The perfect combination

Social media and link building: The perfect combination

Social media - a hen with golden ... links. How to use social media platforms in the context of SEO and link building? What is worth remembering?
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Blog SEO / SEM
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