Blog SEO / SEM

Keywords are the basis of optimization, positioning and online marketing. So how to use long tail keywords to gain customer favor in a natural way?

Marketing in the 21st century has developed communication tools that could not have been previously dreamed of. How to use Pay Per Click advertising to get leads and profit?

Getting leads is the biggest goal of e-commerce websites. However, it is not an easy task and you should prepare for it. It's best to start with the basics - users search intent.

The world is ruled by images, no matter if we are talking about online or offline. So how to properly optimize them? What does a good image consist of?

The technical structure of the page and the way it is written have a significant impact on its visibility in the SERP. JavaScript is one of the most popular solutions, but is it perfect?

How to manage your website and communicate with Google at the same time? What is robots.txt file and how to use it in website optimization?

Even the best optimization and positioning strategy will not help if the page is not indexed. What does this process look like and what methods can you support it with?

Website traffic is the basis of online existence and high ranking position. The greater the traffic, the better the visibility. What is worth knowing about it, how to check and improve it?

Long or short? That is the question. Every author of the text on the web struggles with it. So how do you write to establish a thread of understanding with Google and your audience?

Google offers numerous solutions to improve the visibility of the page in the SERP, but many people forget about them. What are rich snippets and how to use them in your strategy? Be like a bird of paradise and stand out.

Working with an SEO agency may seem like a dream come true. However, sometimes it turns into a waking nightmare. When to run away from scammers?

To hire or not to hire? That is the question. Does every website need SEO optimization? In what cases to use the help of experts? SEO is not black magic, but a difficult art!

Models of contemporary online communication with clients. How to improve an e-commerce website? An SEO agency will take care of any problems, but you should know what you need.

Local SEO is a more synthetic version of optimization that targets specific audiences and their location. What should the local provider's website look like?

Think globally and act locally with a good link building strategy. How local SEO strategies should plan their image on the web? Something different for everyone!

Keywords are the mantra of optimization and positioning. It does not matter if we are talking about international or local strategies. What are keywords? How to find them by running a local business?

Ranking factors are a great secret of Google and a nuisance for SEO specialists. How are local businesses supposed to fit in all this? How to improve your local SEO strategy to gain search engine favor?

Social media - a hen with golden ... links. How to use social media platforms in the context of SEO and link building? What is worth remembering?